Below you will find some resources to help you grow your customer intelligence.
TEMPLATES
Below you will find some free templates that you can use as you are learning about your customers.
Customer Intelligence Template - use this as you gather information on your customers. The template is available in PowerPoint, Google Slides, and Miro.
GOOGLE SLIDES Template
MIRO Template
Study-Discuss-Observe Template - use the template to document and share what you have studied, discussed, or observed about your customers. You can access it through Google Docs or download a PDF.
GOOGLE DOC Template
ARTICLES
Below are some articles and other content we have found valuable.
Please note, many of these are content from other people or companies - we do not own this content. If you are the owner of any of this content and prefer we not to link to your content or site, please contact us, and we will remove it immediately.
Why user insights are a crucial piece of excellent product roadmaps - productboard
12 Great Questions that Give Product Managers Better Customer Insights - Jim Semick, Medium
The Best Ways for Product Managers to Research their Competitors - ProductPlan